More about that new Equinox opening at Terminal Warehouse [updated 7/2/26]

[Updated 7/2/26] A group of block residents visited the soon-to-be-new Equinox location on June 26, 2026 at Terminal Warehouse, which is the large brick building on 11th Avenue between 27th & 28th. We spoke to the managers (thank you Dominick McClure and Alyssa Rosoff) and below is the latest on the location. Thank you also to neighbor Danielle Liberman for helping put these notes together:

• Currently targeting a fall opening, with the official date expected to be announced 30–60 days in advance.

• Will be a “Destination Club,” meaning you can’t get in with a regular “all-access” membership. You have to have to have the elevated Equinox membership which allows you to get into, e.g., the Hudson Yards and Printing House locations. Upshot: if you belong to the Hudson Yards location, you can automatically go here.

• Alternatively you can get “single-club” access here for $280/month if you sign up right now, but that will only increase as we get closer to club opening.

• Club will focus heavily on weights and recovery (like very cold showers) rather than cardio and group fitness.

• Only two class formats are currently planned: PGX (“playground experience”) strength training and reformer Pilates (capped at 12 people per class, $35/class).

• Recovery amenities will include sauna, steam room, and hyper-cold showers.

• Managers (Dominick and Alyssa) are focused on community-building and are interested in our views on how to do that. Organized running clubs? Other gatherings? Fact is this location is close to Hudson Yards but far enough away that it’s likely to be more full of people who live in the neighborhood rather than people just work in Hudson Yards.

• Dominick and Alyssa are also soliciting views right now on how we’d like the gym to look, equipment/amenities we might like to see, etc. Reach out to us if you want a say!

New Equinox coming to 11th Ave & 28th Street

It looks like we’re getting a new Equinox at 28th Street & 11th Avenue (right next to Porchlight)—it’s called Equinox Terminal Warehouse and you can read about it here: https://www.equinox.com/clubs/new-york/midtown/terminal-warehouse.

They’re definitely matching the loft decor of the neighborhood with exposed beams, brick, etc. Reposted some pictures from the Equinox website above. This should offset some of the traffic at the Hudson Yards Equinox, which is incredible—particularly the pool deck—but also difficult to find a spot in around gym rush hour.

I’m not sure this is an “all access” location where you can get in with a standard Equinox membership; I think might be a “destination” (i.e., elevated membership) club, similar to Hudson Yards and Printing House. Will try to get in touch with the Related team (which owns Equinox and which built Hudson Yards) and find out more information.

Penny Linn, a needlepoint shop, opens on our block

“Needlepoint” is a type of embroidery in which yarn is stitched through canvas, and earlier this month a needlepoint store called Penny Linn opened right next to Hudson Market on 28th Street & 10th Avenue. You can read about its history here.

Created in 2020 (and born out of an idea in a Chelsea apartment), Penny Linn looks like it has a bit of a cult following among stitchers. It’s also community-minded—from the article above:

“The store will serve as both a retail destination and an experiential hub, offering customers the opportunity to shop thousands of canvases and accessories while also engaging with the brand through in-person classes, events, and community programming. From beginner workshops to designer meet-and-greets, the space is designed to foster connection and creativity.”

Great to have this on our block.

Buddha now greeting us on 30th & 10th

The pigeon has officially been replaced (long live the pigeon)! The pigeon was called the “The Dinosaur” by the way (https://www.thehighline.org/art/projects/ivan-argote/), which I can’t say I totally understand.

The Buddha’s official name is the The Light That Shines Through the Universe—and it is the fifth installment in that spot after the lady, the plane, the pink tree, and the pigeon (these are not the official names but they are how I remember them).

Crafted by Vietnamese artist Tuan Andrew Nguyen, the sculpture pays homage to the Bamiyan Buddhas, two 6th-century colossal statues in Afghanistan that were destroyed by the Taliban in 2001. Reincarnation and radical acceptance might be two of the secrets to happiness, and if that is right, happy to have this installation around our neighborhood.

Weed shop called “Poppin” opening up on 28th & 10th

Since I’ve lived in West Chelsea, the little storefront right next to Death Ave has been at least a lobster roll place (Luke’s Lobster) and a weed place (Hudson Loud)—and I think it’s been vacant for a while now. The more things change, the more things stay the same, and the storefront is going back to its roots as a licensed cannabis dispensary called “Poppin.”

They’re going for a guerilla marketing vibe on Instagram (though I can’t figure out how to link reels) and sell the usual cannabis products like gummies, vapes, etc. Opened about 2 months ago.

Are we getting a boutique wine shop on 28th & 10th?

Based solely on this fancy sign posted on the Death Ave window, we may be getting a “boutique wine shop” on the corner of 28th & 10th. Let me know if anyone has information on this that we can share with the block.

Hudson Loud opens on 28th & 10th.

A smoke shop called “Hudson Loud” opened a little while ago on the corner of 28th & 10th, right next to Death Ave (where Luke’s Lobster used to be). By smoke shop I mean that it sells marijuana and CBD things like bongs, pipes, gummies, etc. The first legal marijuana dispensary opened in NYC in December 2022, and so I believe that this is one of the many less-than-sanctioned shops that popped up around the city since the state legalized marijuana in March 2021.

New staircase to the High Line under construction.

We are getting a new staircase up to the High Line on the southwest corner of 28th & 10th, right where Il Piccolo’s heated patio used to be.

I suppose the problem with living on a block for too long is that you start becoming resistant to change, so my feeling on the new staircase must be evidence that I’ve been here for too long. Sure our existing staircase to the High Line (top right) looks a little like the entrance to a dungeon, but that’s our entrance to a dungeon!

The signs posted outside say that construction is anticipated to be complete by this Spring, but that strikes me as extremely ambitious. It’s also not clear to me what is going behind the brick wall in the rendering, but I will update here to the extent I find out more.